The Quiet Secret of Good Estate Agents
Why the Best Agents Listen More Than They Talk
“This is an absolutely wonderful property. It’s an up-and-coming area. It’s deceptively spacious. It oozes potential. It’s perfect for you and your family. Oh, and your dog, too. It’s just what you’ve been looking for. Don’t think about it too long, will you?”
A common perception of estate agents is that we talk too much.
That we’re pushy and brash. That we tell people what they want to hear.
Maybe some do. But the really good agents (including us, we’d like to think) don’t.
We listen much more than we talk.
Here are some of the reasons we actively listen to our clients.*
Listening builds trust
When selling your home, it’s about what you want to do – not what your agent wants you to do.
Listening shows and earns respect. It shows that the other person values what you have to say.
And that’s the basis of a solid agent-client relationship.
Listening helps us understand
By shutting up and listening, we can understand your plans.
And this helps us advise you on the best course of action.
Knowledge is power
The more we know about your home, the better we can sell it.
Agents who talk too much can miss the small but vital details.
Listening helps solve problems and avoid conflict
If there’s a snag with your sale, listening is the first step towards finding a solution.
Listening avoids misunderstandings in the first place, too.
And the really great thing about being a good listener is this: When you stop listening and start talking, people really appreciate and value the advice you give them.
“We have two ears and one mouth so that we can listen twice as much as we speak.”
(Epictetus, Greek philosopher, he’d have made a great estate agent)
When it comes to selling homes, we’re all ears.
If you’re thinking of selling your home, please do talk to us. Tell us about your home. Tell us about your future plans. Talk until the cows come home if you like.
We’ll listen very, very carefully.
Then, when we start to talk, we’ll give you our very best advice on how to do it.
Estate Agency Done Ethically
We are proud members of the Ethical Agent Network (EAN).
A national group of independent agents who have been independently tested to ensure we meet strict standards of honesty, service, professionalism and community care.
To find out more about what we do and why we passed the EAN and are the only local agency in the network, contact us today.
*Active listening is the intentional, fully engaged practice of focusing entirely on a speaker to understand their message, emotions, and intent, rather than just hearing their words.
Scottish Property Centre have branches in Dunoon, Cardonald and Shawlands covering the Argyll and Glasgow property markets. We have local experts serving local people.
Did you know we now do factoring? If you are interested in changing factors and would like to speak to our team at 7days.property get in touch with us now.
