Has Your Property Listing Gone Stale? Here's How to Revive It
Is your home taking longer to sell than you'd like? It's possible that your listing has gone stale. Here are some ideas for reviving a stale property listing.
Give your home a lift
Chances are that when you first listed your property you kept everything spick and span for viewings. But maybe, just maybe, you've let things slip since.
So take an objective look at your home.
Would it benefit from a spring clean?
Is some tidying or decluttering in order?
Could it do with a refresh, perhaps with some new paint or wallpaper?
Review your imagery
Nowadays, prospective buyers scroll through property listings at lightning speed. It's essential that your photos catch their eye and encourage them to delve deeper.
Is the very best picture of your property in the number one position in your listing's photo gallery? Making minor adjustments can sometimes make a significant difference.
Also, consider the quality of the imagery in your marketing. Here at Scottish Property Centre, we understand the importance of using good quality marketing photographs; however, not all agencies share the same high standards.
Update your description
Cast a critical eye over your property's online listing.
Are all the key features – the best-selling points of your property – clear?
Could the description of your home, including the features of each room and information about the local area, be improved or added to?
Tip. Have a look at the listings for similar properties online. Pick out the best ideas from those and add them to your listing.
Tweak the price
The market might have shifted since you first listed.
Local price levels might have changed.
Even just a small change to the price could put your home into a different price bracket in online searches. And put it right in front of new, enthusiastic buyers.
Take expert advice
If you're concerned that your home's listing isn't as fresh as it could be, your estate agent is the very first person to talk to.
And don't forget we're here to help, too. If you'd like professional advice about the best strategy to sell your home or an expert valuation, contact us today.
Know somebody who might find this article helpful? Please feel free to share it with them.
Scottish Property Centre have branches in Dunoon, Cardonald and Shawlands covering the Argyll and Glasgow property markets. We have local experts serving local people.